Chocolate makers are always looking for feedback. It’s one of the reasons that I get sent to many different chocolates to sample.
Lindt is taking a very organized approach to feedback. They asked for applicants to their Excellence Influencers Club and got 9000 applications for 150 slots.
Of course I got one of those slots. And then I got some chocolate to check out.
In addition to the chocolate, we got some instructions on how to evaluate the chocolate.
Alongside a letter on what we’d need to do in exchange for this free chocolate – namely, to talk about it.
And eat it.
Woe is me.
Have you ever been selected to be part of a small focus group evaluating a product? Did you get free chocolate?