Thursday, August 18, 2011

Lindt Excellence Influencers Club: Free Chocolate and Surveys

Chocolate makers are always looking for feedback. It’s one of the reasons that I get sent to many different chocolates to sample.

Lindt is taking a very organized approach to feedback. They asked for applicants to their Excellence Influencers Club and got 9000 applications for 150 slots.

Of course I got one of those slots. And then I got some chocolate to check out.

In addition to the chocolate, we got some instructions on how to evaluate the chocolate.

Alongside a letter on what we’d need to do in exchange for this free chocolate – namely, to talk about it.

And eat it.

Woe is me.

Have you ever been selected to be part of a small focus group evaluating a product? Did you get free chocolate?

10 comments:

  1. *sticks out tongue*

    (Screw being mature about things right now ;) )

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  2. Lucky you.
    I applied for this btu couldnt do it with being in the uk :(

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  3. That's kind of awesome. To answer your questions, no I haven't and no I didn't. Life's unfair but at least I got to make some pretty awesome tequila lime brownies last week :)

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  4. Awesome! Sometimes I get food to try and review, but never good stuff like chocolate!

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  5. So exclusive and fancy! Sounds fun. :) I love that they sent tasting instructions. I'm sure you don't need them as a chocholate "pro" but I would find that very useful!

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  6. Looks like a pretty sweet (pun intended) focus group...have fun!

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  7. I will continue to be jealous of your life. That is all.

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  8. We're happy to have you as part of the group and grateful for such passionate chocolate lovers like yourself to help us shape future offerings!

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  9. Its a tough job, but someone's gotta do it :-D

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  10. I evaluated cereal boxes when I was five. They didn't pay me in chocolate.

    Not quite the same thing:)

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